Students harness the power of media to highlight anti-drink-drive messages

Road Safety Wales is proud to unveil this year’s winners of the fifth All Wales Multimedia Anti Drink Drive Competition which challenges schools, colleges and youth groups to devise, perform and record a multimedia presentation with an anti-drink-drive message in time for Christmas.

The competition, which was launched in September 2012, saw groups of 11-25 year olds invited to use a variety of genre – film, music, PowerPoint, poetry and animation – in order to convey a thought provoking three-minute film. For their considerable efforts, four regional winners have been selected by the judges to receive a prize of £500 for their school or college.

The North Wales winner is Yale College, Wrexham. Students from the college have entered the annual competition since its inception five years ago. The college media department submit entries of the highest quality and this year is no exception: “Where’s Nan?” shows the effects of the loss of a well-loved family member has on those left behind.

Adam Thomas, of Pembrokeshire College, has created an animation titled “Nightclub”. His winning entry for the Dyfed Powys region highlights how easily one drink can lead to another, with serious and possibly catastrophic results for all. The advice to take a bus, taxi or walk home from a night out is timely and sensible.

“Results Day” is the South Wales winning entry from Bridgend College. The film addresses the issues of young people drinking at home before they have even started their night out.   The students who produced the film rightly point out that the consequences of drinking and driving can affect your whole life, but with a little thought, serious injury and/or death can be avoided.

The winning entry for Gwent comes from Coleg Gwent, Blaenau Gwent Learning Zone, in Ebbw Vale. This is the first time that the media department has submitted an entry to the competition, but we are sure that it will not be the last. “SatNav” takes a humorous, yet serious, look at the perils of drinking and driving.

Also highly commended this year, is the entry from Coleg Menai, Llangefni, Anglesey. This film graphically illustrates the turmoil that can haunt a person who has been irresponsible enough to get behind the wheel whilst impaired by drink or drugs.

A big thank you goes out to all those who contributed to the competition and to the local authority road safety officers and other partners who promoted the competition throughout Wales. A great deal of thought and research goes into the making of these entries and the young people involved are to be applauded for their efforts and talents in creating their excellent films.

Road Safety Wales feels that the hard work and ingenuity deserves a much wider audience, so each film has been uploaded to RoSPATube in the run up to Christmas.

Teenagers interested in learning more about safety on the road, at leisure, in the home or in the workplace should visit

Ann Horton, RoSPA Wales’ road safety officer

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